0%
Friction
0%
Loyalty
Positive
Negative
Neutral
ERA is Observational Consumer Intelligence
Analyzing social conversations at scale.
ERA gets to “Why”
Friction
Loyalty
Price
Quality
Logistics
Availability
Trust
Service
Feature
Fit
Recommendation
Brand Love
Sharing
Defense
ChatGPT
Claude
Meta Muse
Google Gemini
Grok
Perplexity
DeepSeek
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Price is the leading friction for six of seven assistants.
Recommendation is the strongest pull wherever it registers.
ERA maps perceptions
20
40
60
80
100
Meta Muse
Impressive/Cutting-edge
Google Gemini
Impressive/Cutting-edge
Grok
Fast responses
DeepSeek
Impressive/Cutting-edge
Perplexity
Enjoyable to use
ERA measures brand love
Love score leaderboard
ChatGPT
0
Claude
0
Meta Muse
0
Google Gemini
0
Grok
0
Perplexity
0
DeepSeek
0
Love vs friction
0
1
2
3
4
0
2
4
6
Barrier % →
Advocacy % →
Strong love
Resilient love
Indifferent
Troubled
Perplexity ranks sixth on love score but leads on advocacy.
ChatGPT tops the love score with one of the lowest barrier rates.