Methods, category reports and product notes from the team reading millions of social conversations every week.
AI assistants promise to do more than answer questions. ERA analyzed 4,053 consumer comments to see which brands are earning love and where friction is getting in the way.
ERA analyzed 800 reactions to Digger and found 10 distinct audience groups, revealing a film being interpreted in radically different ways.
Category reportsERA analyzed 7,653 consumer comments to uncover which AI brands are building emotional equity and what’s getting in the way.
MethodsSurveys capture what people say when prompted. Social conversations capture what they say to each other. Here is how we treat the difference.